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The initiative provides information online and offline about facts, warning signs and therapy options and makes offers of help visible.

On our social media channels Instagram and Facebook, we use informative texts to inform our community about mental health tips and provide guidance about offers of help. In doing so, we integrate statements from prominent personalities into our content. With helpful words and "Did you know?" facts, we try to mentally uplift our community. The "#rededarüber" category, where celebrities talk about their illnesses, is well received by our target group.

WSPT 2020 (c) Tom Wagner